GEORGIE PORGIE’S PUDDINGS
Georgie Porgie’s Puddings is a specialist pudding producer based in Budleigh Salterton, Devon. The team produce a small, but growing range of mouth-watering Christmas Puddings and Steamed Puddings. They approached the Vibrant Pulse team to breath new ideas into their eCommerce website to help grow online sales.
What we did: We were asked to grow online sales which, required a massive restructuring of their then current, eCommerce website. The website was dated and did not portray the true ethos behind Georgie Porgies Puddings. To do this, we started from the ground up, designing and building a new website along with photographing the product range. Almost instantly upon launch, we saw an increase in website sales.
Once the first website build had been completed, we turned our attention towards other areas of marketing including their social media, Pay Per Click campaigns, email marketing and the Search Engine Optimisation seeing increases across the board.
We have also been asked to turn our attention to the offline aspects of the business, looking at making improvements to the signage for the stalls and both designing and printing the new retail packaging for his puddings and sponges.
The project has been a very involved one and has continued to shape itself and evolve over the years, we are looking forward to the future years working with George.
Results
- Comparing month to month with the old website, in year 1, we increased sales by 40%.
- We’ve increased the search engine presence, crucially hitting page 1 for the main search term.
- We’ve seen year on year growth, since launch, in website sales since launch.
- New retail packaging has been created along with signage.
What do GEORGIE PORGIE’S PUDDINGS say?
“A small dynamic team who have excelled in helping us achieve our targets for growth for our online sales. They continue to find creative ways to achieve further growth, exciting times ahead we can’t wait to see what’s in store during 2020″
